Meet the Team
House of Senti specialises in helping reformer pilates studio owners across the UK. These are the people that make it happen.
Jayden Clark
Founder
I'm the founder of House of Senti. I still work actively on projects, and I get to a reformer Pilates class about once a week, so I know the equipment from the client side as well as the supplier side.
Danielle (Danni) Clark
Founder · Content Marketing
Danni loves reformer, and that love is a big reason we went into this market. She creates all the content that makes setting up a reformer studio in the UK easier: which model to choose, floor planning and layout, design choices, the look and feel, business cases, opening timescales, finding the right property, filling classes and plenty more. She's in a reformer class around three times a week.
Annique van Wingerden
Client Relationship Manager
Annique is the main point of contact for every client who is setting up, or has set up, a studio. She coordinates everything to do with your project: your consultant, account manager and guide in one. She takes regular reformer classes at Virgin Active.
Maxine Aucamp
Customer Support & Logistics
Maxine supports the team and our clients on the fulfilment side, making sure everything runs smoothly from order to delivery.
Phil McEleney
Managing Director & Operations
Phil manages the team and our operations, and makes sure everything runs smoothly behind the scenes.